When will you female candidates learn? You can’t be too emotional, that makes you seem weak. But don’t be too cold, that makes you an Ice Queen. Definitely don’t focus on your gender, but don’t ignore it either.
Talk about your family and kids, but not too much, because a busy candidate can’t be a good mother. If you don’t have kids, you’d better be extra warm and fuzzy.
This rest of this article by Lauren can be read on the Women and Politics site at http://womenandpolitics.org/archives/coakley-criticism-stereotypes-hurt-female-candidates/1878

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